The Project

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PROJECT OBJECTIVES

The ultimate objectives of the project can be defined as follow :

Contributing to the building of a common European culture, through sharing cultural information at a continental level, and the stimulation for European citizens to discover one other’s way of life, particularly in terms of leisure activities, and to comment about it;

• Building a strong European network operated by European companies, thereby promoting the multiculturalism of our continent worldwide;

• Increasing the value of Europe’s language diversity by presenting each country’s culture and leisure in its language and in other European language, thereby stimulating our continent’s language industry.

• Contributing to the creation of new revenue flows for all players of the European leisure industry, whether they are private or public players, event organisers, leisure venue managers or already producers of such a content at local level.

• Helping development of revenue and employment linked to tourism.

• Contributing to the actual success of UMTS products, which must deeply rely on new, adapted contents.